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1. PASSENGERS’ RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to custome...Continue Reading »
Item Type: Project Material | 50 pages | 86 engagements | Source: Marketing Projects & Research Materials
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2. RELATIONSHIP MARKETING AND CUSTOMER RETENTION
» ABSTRACT This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other telecommunications companies to boost their customer retention capabilities through effective relationsh...Continue Reading »
Item Type: Project Material | 50 pages | 5,983 engagements | Source: Marketing Projects & Research Materials
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3. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY OF FAST MOVING CONSUMER GOODS...
» ABSTRACT The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More specifically, the study sought to assess the consumer protection and brand loyalty in ikeja. The study consist of consumers in Ikeja axis of Lagos State, the sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, Lagos State Nig...Continue Reading »
Item Type: Project Material | 50 pages | 6,255 engagements | Source: Marketing Projects & Research Materials
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4. THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
» ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the company under study. Among the objectives of the s...Continue Reading »
Item Type: Project Material | 50 pages | 8,616 engagements | Source: Marketing Projects & Research Materials
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5. SALES PROMOTION AND ITS EFFECTS ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIAN MA...
» ABSTRACT This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional tools and how NESTLE Nigeria Plc has adopted sales promotion to generate its effectiveness. Sales ...Continue Reading »
Item Type: Project Material | 50 pages | 7,495 engagements | Source: Marketing Projects & Research Materials
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6. IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS
» ABSTRACT The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc. The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above, The simple random sampling technique method was use to pick the respondents and 400 consumers i...Continue Reading »
Item Type: Project Material | 50 pages | 7,754 engagements | Source: Marketing Projects & Research Materials
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7. DIGITAL MARKETING AS A KEY DRIVER OF SALES IMPROVEMENT AMONG SMALL AND MEDIUM ...
» ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary data via the administration of a questionn...Continue Reading »
Item Type: Project Material | 50 pages | 7,411 engagements | Source: Marketing Projects & Research Materials
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8. BRAND PERSONALITY AND CUSTOMER LOYALTY
» ABSTRACT The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of...Continue Reading »
Item Type: Project Material | 50 pages | 6,465 engagements | Source: Marketing Projects & Research Materials
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9. PERSONAL SELLING PRACTICE AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSI...
» CHAPTER ONE INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal selling is part of the promotional mix, and the role which it plays in a firm can easily be seen from it...Continue Reading »
Item Type: Project Material | 50 pages | 6,323 engagements | Source: Marketing Projects & Research Materials
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10. EFFECT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR OF JUMIA NIGERIA
» ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social media. It had the specific objectives of examinin...Continue Reading »
Item Type: Project Material | 50 pages | 6,895 engagements | Source: Marketing Projects & Research Materials
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11. EFFECT OF PUBLIC RELATIONS ON CUSTOMERS’ PREFERENCE FOR GLOBAL SYSTEM FOR MOBI...
» ABSTRACT This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and customers’ preference for GSM services in order to assist MTN Nigeria Plc to gain customers’ pr...Continue Reading »
Item Type: Project Material | 50 pages | 5,665 engagements | Source: Marketing Projects & Research Materials
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12. EFFECT OF PACKAGING ON CONSUMER BUYING CHOICE OF SELECTED CONSUMER GOODS
» ABSTRACT This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods better understand consumer buying behavior and use that knowledge to influence customer patronage. It...Continue Reading »
Item Type: Project Material | 50 pages | 6,645 engagements | Source: Marketing Projects & Research Materials
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13. THE IMPACT OF PRICING STRATEGY ON SALES PERFORMANCE
» ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of data from the respondents. The data obtaine...Continue Reading »
Item Type: Project Material | 50 pages | 8,648 engagements | Source: Marketing Projects & Research Materials
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14. THE EFFECT OF SOCIAL MEDIA ON CONSUMERS BUYING BEHAVIOUR
» ABSTRACT The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A well constructed questionnaire, which was adjudged valid and reliable, was used for collection of d...Continue Reading »
Item Type: Project Material | 50 pages | 6,272 engagements | Source: Marketing Projects & Research Materials
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15. THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOO...
» ABSTRACT The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there were many variables to be measured at the point in time. The research used the structured questionna...Continue Reading »
Item Type: Project Material | 50 pages | 5,502 engagements | Source: Marketing Projects & Research Materials
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16. AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX...
» ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which...Continue Reading »
Item Type: Project Material | 50 pages | 6,059 engagements | Source: Marketing Projects & Research Materials
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17. THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION
» ABSTRACT The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship management. The study adopted the descriptive survey research design. The data for the research wa...Continue Reading »
Item Type: Project Material | 50 pages | 9,540 engagements | Source: Marketing Projects & Research Materials
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18. THE EFFECT OF ACCOUNTING TECHNIQUES ON SMALL BUSINESS PERFORMANCES
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY The Small and medium scale enterprises sector has been recognized worldwide for its role in economic advancement through ways various like; wealth generation, employment creation, and poverty reduction (Kithae, Gakure, & Munyao, 2012). Small and medium scale enterprises are a fundamental part of the economic fabr...Continue Reading »
Item Type: Project Material | 50 pages | 13,401 engagements | Source: Accounting Projects & Research Materials
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19. ROLE OF ACCOUNTING INFORMATION ON SMALL AND MEDIUM SCALE BUSINESS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Accounting information is a part and parcel of today’s life which is necessary to understand the accurate financial situation of the organization and used as the basis of making strategic decisions. Accounting plays a critical role in the success or failure of contemporary business institutions. Accountinginfo...Continue Reading »
Item Type: Project Material | 50 pages | 12,838 engagements | Source: Accounting Projects & Research Materials
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20. IMPACT OF BUDGET REFORMS ON BUDGET IMPLEMENTATION IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Abdullahi (2007), a government budget is a political and administrative instruments by which the executive and legislative bodies endeavour to allocate scarce resources among the various organs of government either at state levels or federal level. It is basically a tool for selecting a particular mix of public and p...Continue Reading »
Item Type: Project Material | 50 pages | 10,530 engagements | Source: Accounting Projects & Research Materials
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21. IMPACT OF ACCOUNTING INFORMATION ON THE DECISION MAKING PROCESS OF AN ORGANIZATI...
» CHAPTER ONEINTRODUCTION1.1 BACKGROUND OF THE STUDY At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deeper into the woods. The consensus is that it has been bad for Nigeria. Due to the adverse economic co...Continue Reading »
Item Type: Project Material | 50 pages | 10,723 engagements | Source: Accounting Projects & Research Materials
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22. FINANCIAL ACCOUNTING INFORMATION AS AN AID TO MANAGEMENT DECISION MAKING
» INTRODUCTION 1.1 BACKGROUND OF THE STUDY The attainment of this objective necessarily requires both the identification as well as the disclosure of an adequate amount of information considered relevant by the users. Financial accounting information therefore, is the information derived from the financial accounting report. The essence of this in...Continue Reading »
Item Type: Project Material | 50 pages | 10,280 engagements | Source: Accounting Projects & Research Materials
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23. THE EFFECT OF COST ACCOUNTING TECHNIQUES ON PERFORMANCE OF SMES
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The business environment has become intensively dynamic and increasingly unpredictable in recent decades and,correspondingly, managing company has become more demanding. Cost Accounting is a task of collecting, analyzing, summarizing and evaluating various alternative courses of action. Its goal is to advise the management ...Continue Reading »
Item Type: Project Material | 50 pages | 10,087 engagements | Source: Accounting Projects & Research Materials
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24. ASSESSMENT OF AUDIT EXPECTATION GAP IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY As the stakeholders become dissatisfied with the work of the audit profession, their confidence in audited financial statements will erode with time if nothing is done to remedy the situation. Best, Buckby and Tan (2001) claim that society’s trust is the ‘heart beat of a profession’. Hence, if such trust disappears or is eroded...Continue Reading »
Item Type: Project Material | 50 pages | 7,738 engagements | Source: Accounting Projects & Research Materials
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25. ASSESSMENT OF ACCOUNTING PERSONNEL IN SELECTED SMALL AND MEDIUM ENTERPRISES
» ABSTRACT The objective of this research study is to assess accounting personnel in selected small and medium enterprises in Edo State, Staffing is one of the most important functions of management. It is an aspect of human resource management that include finding sufficient number of people who will take up employment in the business enterprise and selecting from the number of those who woul...Continue Reading »
Item Type: Project Material | 50 pages | 7,575 engagements | Source: Accounting Projects & Research Materials